Stand and Deliver.

Quesa-D-Ya's Plans To Open Two More DFW Locations and Expand To St. Louis.

A little over three years ago, Dallas entrepreneur Paul Oltmann opened up his first Quesa-D-Ya's location at 2820 Greenville Ave. with some pie-in-the-sky hopes: He wanted to replace a small slice of the massive pizza delivery market share with his Chipotle restaurant-inspired quesadilla offerings.

But now it seems his concept — to compete with the Domino's and Pizza Hut entities of the world — may actually have some legs.

After opening up its second-ever storefront last fall — and tapping into the Dallas suburban market with a hub in Coppell in the process — Oltmann says his company now has plans to open two more Dallas-area Quesa-D-Ya's come summertime. In less than two months, Oltmann says, he expects to open up his first Denton location. Shortly after that, his company will begin construction on a franchised-out Lake Highlands location set to open up by early July.

That's just the beginning, though. This week, Olltmann is up in Missouri, finalizing a deal with an investment group called Midwest Enterprises to open up three St. Louis-area locations in the near future. And there could be more Missouri growth for Oltmann's concept down the line, too.

“Upon the opening of their third location,” Oltmann says, “[Midwest Enterprises] will begin an area development agreement to sell franchise locations throughout the St. Louis metro area.”

After already having established his company as an award-winning entity here in Dallas, Oltmann met this group of investors at a franchisers expo, where he was able to make his pitch directly to interested parties.

“Our ability to educate these buyers about the simplicity of the concept and the returns associated with their investment opened the door for the deal we have now in St. Louis,” Oltmann says.

And that St. Louis, Oltmann hopes, will open up more doors as his brand continues to snowball.

“The goal for development beginning in May of 2011 was to secure 10 units in the system by May of 2012,” Oltmann says. “We now have seven as of March 1, 2012, so it looks as if our growth projections are on target.”

“[We want to] be a national brand, but will grow at a controlled rate over the next five years,” Oltmann continues. “Proving the concept immediately out of state in a Midwest market should be a catalyst to carry Quesa-D-Ya's now and well into the future.”