Song of the Day: Loui G – “VENT”

On His New Single, Dallas Rapper Loui G Flips A Twista Beat And Modernizes The Earmarks That Led The Genre At The Beginning Of The Decade.

Welcome to Song of the Day, where we hip you to all the new local releases you should be caring about. By highlighting one new North Texas-sprung tune every week day, our hope is that you’ll find something new to love about the rich and abundant DFW music scene five days a week.

Loui G – “VENT”
RIYL: An amalgamation of earmarks between both early ’10s and late ’10s hip-hop.
What Else You Should Know: If it’s true that art movements work in cycles, then Dallas rapper Loui G and producer Parkkell Price are working on 15-year loops for their new single “VENT,” which finds Price taking the beat from Twista and Kanye West’s “Overnight Celebrity,” significantly upping its bass quotient and newcomer Loui G providing modern lyrical and vocal sensibilities atop it.

Aside from the pleasant return of the familiar beat, the rapper’s fast-tempo flow does the track’s heavy lifting, with bars like “Life is a movie you’ve got to see through” and “You don’t know my life, you don’t have a clue” quickly bringing listeners into Loui G’s headspace. While it’s difficult to interpret some of what Loui G is saying, the verses that are decipherable seem to expound on the “You don’t know my life” refrain.

Either way, “VENT” is a banger, and Loui G and Parkkell Price make a great team. Just listen to Loui G go ham toward the end to see what we mean.