Central Track Contributor
Deep Ellum Brewing Company Inks Deal To Start Distributing In New England.
In 2007, Dallas native Aaron Sanders joined up with some pals in Boston to open up a bar called Deep Ellum in that city's Allston neighborhood. Sanders has had some success with his Dallas-flavored watering hole, too — so much so that, in January, he and his partners opened up a next-door taco joint called Lone Star Taco.
Funny thing about Boston's Deep Ellum, though: On a recent trip up north, a buddy of ours stopped into that bar only to be surprised by the fact that, despite the bar boasting a wide beer and cocktail selection, the place didn't feature a single Texas beer anywhere on its menu.
Kinda crazy given the business model there, but, whatever, that's all changing shortly: Yesterday, Pegasus News reported that Dallas' Deep Ellum Brewing Company has struck a deal with Boston's Deep Ellum to stock its beer.
Turns out that bar's not the only one DEBC will be working with up north, either. They'll also be shipping their beer up to vegetarian restaurant and bar Ale House in Amesbury, Massachusetts. (Total navel-gazing sidenote: That's my grandmother's birthplace! Hey now!)
Though their beers are already stocked in bars throughout North Texas, Austin, Waco and Houston, these Boston-area establishments mark DEBC's first forays outside of the Lone Star State.
