Burning Bridges.

A Sit-Down With Marty Olivo, The Brand-Oriented Mind Behind Dallas Rising.

Welcome to Burning Bridges, a biweekly Central Track podcast wherein local commentator Rodney Blu waxes poetic on the day's most pressing issues and interviews prominent players in the arts scene, all over a guest mix from a roster of several local selectors. It's fast, it's fresh and it's polarizing. Check out past episodes here. Subscribe on iTunes here.

On this week's episode, I'm joined by Marty Olivo of Dallas Rising. In our conversation, this young Dallas creative shares how he jumped from the simple task of editing family photos to building a self-made empire that encompasses design, branding and new media social marketing.

Over the course of our talk, Olivo shares his ideas on why certain creations of the Internet go viral, as well as what it means to humanize products and services through social media. For anyone seeking to better understand their individual brand and capitalize upon the free form organism that is social media, this interview is a must-listen.

These gems and more are all soundtracked to an instrumental ambiance provided by Dallas golden child K-Wash, whose work has been prominently featured in sonic outlets like Soulection, Mixmag and many others over the past year.

On a personal note, this episode features my first full-length conversation with Marty since my old podcast Local Over Everything's cancellation. He played a prominent role in that effort's production as its former creative director.

So, naturally, controversy and slick talk abounds.

Basically, this is an episode you don't want to miss.