Mean Spirit.

Watch The Cowboys Read Aloud Some Mean Tweets.

Back in March, we warned you: The guys behind those zany Mavericks videos were going to be doing their thing with the Cowboys, too.

And here's a taste of that new, looser marketing direction Jerry's boys are taking. Earlier today, the team posted this clip, which heavily bites from the hand of Jimmy Kimmel and finds Tony Romo, Dez Bryant, Jason Witten and others — most notably, a beaten-down Brandon Carr — reading mean tweets sent out by the team's fans.

It's pretty hilarious. Below, some of our favorite ones. Watch the whole thing here.