Downward Viral.

Lisa Gail Allred's Music Video Director Is Sick Of Your Phone Calls.

About a week or so ago, Khoi Pham's phone began ringing nonstop. At first, he wasn't really sure why. Maybe, he figured, these people were looking to hire him to shoot their weddings. That, after all, is how Pham tends to pay his bills these days.

Turns out they were calling for a different reason.

Pham, you see, was approached not too long ago by a North Richland Hills singer named Lisa Gail Allred. She wanted Pham to help out with a music video shoot she was hoping to put together. Pham had some opening in his schedule, so he took her up on the offer.

“In this economy, I take the work I can get,” he says.

In this case, that work meant filming and later editing a hilariously bad music video for an Allred song called “Three Second Rule.”

Pham says the concept — Allred teaching some sort of class to various men dressed as cowboys and preaching about her “rule” not to stare at any one woman for more than three seconds at a time — was all Allred's. Well, hers and a director of photography also employed by Allred.

Pham's job was to simply shoot what they asked and, later, to edit it down into music video form. So he did as asked. And, as he tends to do when working on a project like this, he put his name and contact info at the end of the clip — just in case it led to more work down the line.

In retrospect, he probably wishes he hadn't done that last bit.

Last week, shortly after Allred posted her music video online, the phone calls started pouring in. Allred's clip — thanks to call-outs from The Ellen DeGeneres Show, Tosh.0 and various radio morning show disc jockeys who were all too happy to call her out as “the new Rebecca Black” — had gone viral.

So, too, had Pham's phone number.

“People were just calling all the time,” he says. “They call up and just make fun of me. That or they start singing the song into the phone or whatever. It's crazy. They do it at all hours, too. Even in the middle of the night. I've been called at 2 in the morning because of this. Don't these people have anything better to do?”

Apparently not. Things got so bad, he says, he eventually turned his phone off. One imagines Allred was similarly overwhelmed; she even went so far as to take the video down from YouTube. But one enterprising user of the site found a way to re-post it. That re-posting alone has been viewed well over half a million times.

Attempts to reach Allred who may or may not be the a former second-place Miss USA contestant from Texas in 1983 (see comments) have proven unsuccessful.

But, earlier today, Pham turned his phone back on for the first time in a week.

“I just ask that people stop hating me for this,” he tells Central Track this afternoon, returning an inquiry left this morning. “They should be calling her. It was her concept. It was just a job for me.”

And yet, much as he'd prefer people call Allred instead of him, Pham does admit that he does feel sorry for all the attention Allred has been receiving for her music video.

“I feel really, really bad for her,” he says. “She's a really nice lady. She just can't sing. But I try not to judge my clients. I don't ask them to sing for me first. I just take the jobs given to me. It's like when I'm shooting weddings. I don't ask to see if the bride is ugly first.”

Watch the Khoi Pham-directed music video for Lisa Gail Allred's “Three Second Rule” below.